Monday, August 3, 2009

Don't Put Off Decisions

“A decision is an action an executive must take when he has information so incomplete that the answer does not suggest itself.”

The message here is clear. Don’t wait until you have all the information you need to make a perfect decision, because you’ll never have it. So leaders need to discipline themselves to recognize when they have assembled as much information and as many opinions as they reasonably can, and that further delay will not produce a better decision.

Decision-making is more art form than science. It mixes data with experience, good thinking with instinct. So don’t allow its imperfect nature cause a thoughtful and deliberate decision-making process slip into procrastination and unnecessary delay. As the folks at Nike would say, “Just do it!”

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